Everyone knows you have to use email to advocate for your nonprofit's mission.
But how effective is it? What are the important statistics? How is my nonprofit doing compared to the average?
All of these questions are answered and more in the 2014 M+R Benchmarks Study.
Some key statistics include:
- $324,890,672.61 has been raised through email fundraising.
- Emails boast a 12% open rate
- There's been a 14% increase in the number of online gifts
- Additionally, there's been a 14% increase in online revenue