It's no joke that social media is beneficial in fundraising methods. Now, there are a lot of reasons some might be skeptical of social media and implementing it in their fundraising efforts. Some might think that social isn't the right means of targeting their demographic or many other Poor Excuses for Avoiding Social Media, but at the end of the day, results show that integrating these platforms can increase your donations drastically. Whether you're targeting younger age groups using instagram or snapchat, or maybe the more mature demographic that utilizes Facebook (after all close to 50% of people under the age of 75 have facebook accounts) social media can add that final missing piece to your nonprofit fundraising game.
Honestly, there is no better way to engage your constituents. Even if it's not solely for fundraising, social can be a vital platform for keeping in touch with your donors and an imperative communication tool to relay messages regarding upcoming events and fundraisers, etc.