Focus On Your Subject Line - Give Local Greater Philly


It’s been said many times that you shouldn’t judge a book by its cover.

But when it comes to email, no one seems to have a problem with making a snap decision.

Good email subject lines can make a powerful impact on your readers.

The words you choose for your email subject lines can have a big impact on whether or not  the hard work you’ve put into your email will pay off.

Spending a little extra time on your subject line will help you boost email open rates, avoid the junk folder, and get your message in front of the right people.

Before you hit send on your next email, here are 12 tweaks to consider:   

1. Cut it down

What good is your subject line if people can’t read it? Make sure your subject line doesn’t get cut short by keeping it under 50 characters (the sweet spot on the desktop) or about five to seven words.

Your readers want to scan through their inbox quickly. Sometimes subject lines that use only a word or two can stand out and get the most engagement.

How Bisque Imports does it: “TGIF!”

2. Take out anything spammy

Subject lines that are aggressively sales-ey are often the most likely to be marked as spam. That means you should avoid loud punctuation like all caps and multiple exclamation points, as well as overtly promotional language like “Buy now” or “Free.”

If you’re using Constant Contact to create your email, you can double check that the content is in good shape for deliverability with our Spam Checker feature.

Instead of focusing on promotion, try offering your expertise and sharing information your audience will find useful.

How Mother Earth Pillows does it: “Essential Oils…Learn what they do!”

3. Ask a question

Why should you use questions in your subject lines? Questions are a great way to focus your readers’ attention and pique their curiosity.

Questions also feel incomplete on their own. Using a question will inspire readers to open your email in search of an answer.

How Strong Women, Strong Girls does it: “Who was Wonder Woman’s Role Model?”

4. Include a deadline

Considering there’s no shortage of distractions standing between you and your readers, sometimes a deadline is just what you need to become a priority.

A successful promotional strategy, for an event or a special offer, will likely include a series of emails. You can send out an initial announcement, letting people know about an upcoming date. And then send a final reminder with a tight deadline to act.

Don’t be afraid to make the turnaround time as short as 24 hours. “Now or never” types of deadlines are often the most successful.

How the Manchester Animal Shelter does it: “Cruisin’ 4 Critters is August 2nd Register Today!”

Interested in reading more? Check out the original article over on Constant Contact.

View the original article from Constant Contact  
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