Just in case you didn't spend enough time during the workday on Facebook. The company plans to launch its enterprise communication and collaboration network Facebook At Work in the next few weeks.
Facebook believes it can keep individual employees engaged with the product, so it’s betting on a pricing plan that charges companies “per monthly active user” instead of charging a flat rate per company, says Facebook @ Work director Julien Codorniou. TechCrunch has learned that Facebook will announce launch integrations or partnerships with other SaaS tool providers including Asana.
Facebook At Work subscribers can use the product’s special “Work Feed” of posts from colleagues to exchange ideas and assume tasks. It’s reminiscent of products like Convo ($9/month), Salesforce Chatter ($15/month), and Microsoft’s Yammer ($3-$24/month). Facebook At Work will also offer Groups as well as Messenger, which includes audio and video calling options that could compete with Slack and Skype. Plus it provides the social network’s profiles, Events and Live video features.
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Facebook At Work’s biggest strength could be its familiarity. It should find onboarding users easier than many SaaS tools since people will already have a login, password, and know how to use it.