Volunteers Or Donors: The Millennial Question


A lot of emphasis has been placed on the importance of corralling the next generation of donors. More specifically, the Millennial, Generation Y, or the ‘DigiGen.’

Whatever you want to call them, there’s no doubting their importance in funding the nonprofit sector in future decades. What nonprofits can not lose sight of is the ever increasingly important role they’ll have to play in the volunteerism world, too.

What you might not have known, is that donations and volunteering often go hand in hand. In a study conducted by the Fidelity Charitable Gift Fund, those who said they’d volunteered in the last 12 months donated as much as 10x more than respondents who had not volunteered at all in that same time span.

Donors or volunteers?

The question has to be asked, then. Is it more important to reach out to Millennials to simply donate? Or should nonprofits be spending more time and energy attempting to engage the next major generation as volunteers instead?

While there’s no clear cut answer here, one thing is for certain, creating a lasting connection with today’s youth is the only way to ensure your nonprofit has a team of dedicated volunteer / donors for years to come.

How does your nonprofit engage with today’s youth? Let us know in the comment section below.

Here are a few ways Tech Impact suggests you can start reaching out and engaging with Millennials today.

Go to them

Whether it is online through social media networks, or in person at the local pub running a fundraising event, making ensuring your nonprofit is visible and always in front of your target audience is important. Focus your nonprofit’s content marketing efforts on Millennials and find the best way to get in front of them.

Do mobile right

The Millennial generation is famously referred to as the most “plugged-in” generation to date. But this is coming more and more inaccurate as they’re spending more time on mobile devices than anything else.

Make sure your nonprofit is appropriately preparing for the mobile shift. If your website, email blasts, and donation opportunities are not responsible and optimized for mobile, the time to start is now.

Know what they’re interested in

Being able to track and understand exactly what your volunteers are interested in makes recruiting a whole lot easier. If you’re looking to fill a position at a volunteer run event, knowing who’s volunteered for that position in the past will make it easier to find and fill that position quicker.

Have technology questions or want to learn more about how Tech Impact can help your nonprofit?