By Robert L. Weiner
You want a donor database that will provide clean data, solid reports, and happy staff, but the software itself is only half the story. How do you choose the right system, and how do you maximize its capabilities? Fundraising technology consultant Robert Weiner walks through 10 common mistakes that get in the way of selecting the right database—and using it properly.
Picture two nonprofits—the first has a donor database full of bad data. Donors are getting the wrong receipts, or no receipts at all. The organization cannot use the database to plan fundraising strategies or track its effectiveness. The few reports it can get are useless. Staff members complain that no one trained them, and they get no technical support. For obvious reasons, they hate the system.