Best of Web: September 2014

The Idealware “Best of the Web” is a monthly roundup of the top nonprofit resources from the Idealware blog, our Facebook page, and our Twitter feed to help you make the right technology decisions. Please forward it along to anyone you think might benefit from it.

Five Ways Your Nonprofit Can Reach Millennials (Frogloop)
Has your organization been trying to reach millenials? Frogloop shares a list of five outreach tips, from keeping your online content up-to-date to actually asking them to support you.

Seven Facebook Hacks to Make your Website More Shareable (Socialbrite)
John Haydon offers tips to make Facebook work harder for your website target audience, whether it is nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, or the general public.

Ice Bucket Social Media Trend Causes 1,000% Spike in ALS Donations (Nonprofit Quarterly)
Pull quote: “There are certainly critics of the trend who believe 'a lot of the participants are probably spending more money on bagged ice than on ALS research,' but apparently the goofy stunt has caught on like wildfire and has increased donations to the ALS Association by 1,000 percent...”

Infographic: Why Video Is The Best Form Of Engagement (TechImpact)
There is a seemingly infinite number of ways for you to engage viewers online—through content, infographics, video, social media, or even memes. Nonprofits everywhere are searching for ways to increase their exposure online to increase donations, spur community involvement, and to make the world a better place. So with their noble goals in mind, what is the best way to engage users online? If the title didn’t already give it away, it’s videos. TechImpact shows why.

The Start-to-Finish Guide to Securing Your Cloud Storage (LifeHacker)
Whether you store your files on Dropbox, iCloud, or Mega, how can you make them more secure—and still convenient to access? LifeHacker walks you through a few steps.

Infographic: Nonprofit Communications Trends (NIFTIT)
Earlier this year, the Nonprofit Marketing Guide released the 2014 Nonprofit Communications Trends Report, and it shows that many nonprofit communications suffer from a lack of focus. Do yours? Check out the report and see how you compare.

Nonprofit Website Benchmarks (ThinkShout)

The always insightful Brett Meyer digs deep into the data to explain how the trends he notices in his own dashboards are reflective of larger patterns across the sector. Good stuff here—give it a read.

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