Karen Graham

Recent Posts

Telling Beautiful Stories with Interactive Infographics

When you hear the word “infographic,” what do you picture? A tall, skinny image full of big numbers and simple graphics or charts? These types of infographics became popular a few years back. They were often intended to show the facts of a problem or depict the results of a nonprofit program, which ...
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Ask the Expert: Avoiding Missteps in a Web Redesign Project

The road to web redesign is riddled with potholes. But there are straightforward ways to avoid a misstep. Brooke Thomson spoke about this at a recent workshop hosted by the Minnesota Council of Nonprofits and the International Association of Business Communicators Minnesota Chapter. Brooke, Scott ...
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January eNews

The new year is finally here. What are you looking forward to? Did you make any resolutions? We did. In fact, at Idealware, we've been planning for 2018 for six months—ever since our audience survey last summer. Our staff combined that data with what we learned from interviews with people ...
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Idealware Metrics Part Three: Making Use of Your Data

Having a great theory of change, sound metrics, and lots of data is worthless if you don't put that data to use. In this series, I've taken a look in the mirror at how Idealware figured out how to ask the right questions and hunt down the data. In this final post, I'll tell you about the next step ...
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Idealware Metrics Part Two: Hunting Down the Data

Someone once advised me, "If you're going hunting for ducks, you had better know what a duck looks like." Similarly, before you go collecting and organizing data, make sure you know what sort of data you ought to be looking for--data that aligns with your metrics. If you haven't figured that out ...
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Idealware Metrics Part One: Asking the Right Questions

A Look in the Mirror Many people would consider Idealware an expert on data maturity. Do our own practices measure up?
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Ask the Expert: Things to Consider Before Issuing Your Web Redesign RFP

Recently I spoke at a Nonprofit Communicators Workshop hosted by the Minnesota Council of Nonprofits and the International Association of Business Communicators Minnesota Chapter. The topic was what to expect from a web redesign. Scott Anderson, one of the co-presenters, shared five things to know ...
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Measuring a Return on Investment that Matters: The Key to Winning Technology Funding

Funders are increasingly focused on measurable results, and technology initiatives are not exempt from this expectation. To prove an investment is worthwhile, nonprofits must show that the net gain will be more than the cost. But in our attempts to calculate return on investment, nonprofit leaders ...
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The Secret to Online Communications Success: There Is No Secret

Over the past few months I’ve been working on a brand new Idealware course about online communications. We had a great team of contributors that included Laura Quinn, Debra Askanase, and Lisa Colton, but in spite of the tremendous collective experience and knowledge of this group, it felt as though ...
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Resiliency in Times of Darkness

There are times when everything suddenly goes dark. When you lose a dear friend to suicide. When your mosque gets bombed. When the lab results come back and it's bad news.
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