5 Ways To Increase Your Nonprofit’s Email Engagement

Image courtesy of Scorephoenix.org Image courtesy of Scorephoenix.org

How many emails do you receive per day?

A lot, right?

And chances are good you do not interact with, or completely read each and every one of them.

Your subscribers are receiving a similar deluge of daily offers, sales, and information in their inboxes. As a result, It is important to make sure that your subscribers are not discouraged from opening, reading, and engaging with your emailed content.

How do you ensure your email recipients interact with your emails? Let us know in the comment section below.

Here are 5 tips, originally posted by John Jarowski at FirstGiving.com.

  1. Do not over think the subject line

    Treat the subject line like a tool. Use it for its purpose, then allow the email body to convey your message. Keep it simple, short, and pertinent. There is no need to use flashy language or catchy cliches that may discourage a recipient from opening and viewing the content.

  2. Personalize the sender’s name

    Instead of sending the email from your nonprofit’s named email address, send it via a specific person’s mail account. According to studies, sending emails from a personal name instead of an organization’s name can significantly increase click-through rates.

  3. Do not waste a recipient's time

    Sounds intuitive right? But I can not tell you how many emails I receive that are muddied by ancillary information that is not immediately important to its message. Use email as a way to touch base quickly, communicate an important message, then end it. A reader will be quick to unsubscribe if too many emails arrive offering little to no substance.

  4. Give first, ask second

    Instead of sending an email out, and in it immediately asking for help, try providing information about why you need help first. For example, if you need volunteers to help at an event, explain the importance of the event and how it will enrich an attendees life. After you have sold a reader on the event’s importance, then ask for help.

  5. Analyze and tinker

    Backtrack for a moment and look at your last few emails. Analyze the click through rates, open rates, look at how you phrased the messages. Note consistencies, or lack there of, and implement the above strategies. After a few months, go back and track your progress.

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