The 5 Tweets Your Nonprofit Should Never Send


Image courtesy of The telegraph. Image courtesy of The telegraph.

Retweets can be hard to come by. They’re precious validation that your nonprofit’s presence on Twitter is not only being well received, but it is reverberating through the annals of the highly trafficked social network.

Nonprofits have been utilizing Twitter since its inception. It offers a mostly free platform that helps nonprofit communicate with seemingly infinite numbers of prospective donors, volunteers, and other constituents. What's not to like?

Yet, despite how long it’s been around, nonprofits are still making simple Twitter etiquette errors that should have been corrected years ago. And other, less obvious, mistakes that are supported with detailed research.

Here are the 5 Twitter posts your nonprofit should never even peep, let alone tweet.

    1. Truncated automated tweets from other social networks

      Twitter has a character limit on tweets, Facebook and most other social networks do not. Posting tweets that have sentences cut off because of length shows the viewer that little thought went into the tweet, and will reward your carelessness with even less thought and scroll right on by your thoughtless message.

      2. Automated tweets announcing posts on other social media networks

      Everyone wants you to use their website. They want you sharing, tweeting and hashtagging to your hearts content. Because of this, a lot of social network especially are incorporating automatic shares to other social networks

      3. Too many hashtags

      Everyone knows this, right? WRONG. Everyone’s been guilty of this at one time or another. The goal is to at least minimize the amount that it happens. You should be choosing one or two hashtags and using them almost religiously. Use these carefully selected hashtags and build your social presence around them.

      4. Grammatical errors in Tweets

      Let’s be honest, does anything scream laziness quite like a grammatical error in a tweet. Your tweets should be thought of in the same respect as your spoken word. You wouldn't make a grammatical error when speaking, right? So avoid them at all costs in your tweets as well.

      5. Tweets with semicolons

      Sounds weird, right? But studies have shown that tweets sporting the oft-utilized punctuation mark are much less likely to be retweeted than tweets without it. Don’t get confused, though, because tweets with a full colon before a link are more likely to be clicked on than tweets without one.


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