Technological advancement appears to be an unstoppable force. And with no immovable object in sight, it is safe to say 2014 will be an innovative year.
As a result of these inherent technological advancements, nonprofits are forced to continue to adapt to an ever changing landscape. Mobile, software, clouds, and social media are each uniquely poised to make huge strides in 2014.
It is never too early to start planning for potential tech upgrades and switches for your nonprofit. Here are 5 nonprofit tech trends to keep your eye on in 2014 according to BusinessWire.
What is your nonprofit expecting in 2014? Let us and other readers know in the comment section below.
Lower costs, heighten security through the cloud
Cloud technology offers nonprofits a cheap, efficient and secure online database and computing system already. Because mobile devices will become even more prevalent in 2014, providing your employees a cloud option will made their work easier to access, complete, and protect. Cloud systems offer nonprofits direct and indirect layers of security providing perks and problems to potential solutions you may have never considered.
Better insight through analytics
Because so much emphasis has been put on data collection since in-depth analytics became available, 2014 will likely be the best year for nonprofits to benefit from all this information gathering. Understanding how individuals are responding to specific communication and marketing channels, how to increase recurring giving, and simply how to fundraise better, will help make nonprofits more successful in 2014.
Software will emphasize user experience
Software development in 2014 will continue to shift towards enriching the user’s experience while focusing less on the technology itself. Additionally, the importance of the user experience in mobile apps will grow as the mobile platform increases in popularity. Because of these two factors, software will likely become better integrated and have the ability to communicate more effectively.
Mobile tech is expected to experience alarming growth in 2014. Consider the fact that nearly half of all emails are read on mobile devices already; as mobile devices become faster and more efficient it is not so farfetched to think that the platform could completely take over one day in the future.
Social media will become more integral
As applications continue to enhance our social media experience, the various platforms will invariably become more ingrained with our nonprofits. Social media allows us a link to a vast network of potential donors, supporters, volunteers and future clients. Its importance can not be understated and is expected to only become more integral to business in the future.
If you’re interested in reading more you can check out the original article at BusinessWire.