The holiday season is right around the corner, and it's never too early for your nonprofit to start planning for the must lucrative fundraising time of the year.
This holiday season, take a good look at your nonprofit’s social media, and consider taking a few of these social media tips into account. As always, it is also important to align your seasonal social posts with relevant seasonal content, blogs, events, and campaigns.
1. Timing is everything
This time of year people are taking more time off from work, and Fridays come earlier and earlier for almost everyone. As a result, the timing of your social media posts become even more important. Make sure your posts are front loaded to the beginning of the week, and the beginning of the day when people are more engaged.
2. Consider scaling back
Every year around this time people are winding down and are trying to wrap their work up for the year. While that doesn’t mean your nonprofit should pack up shop for the year, it does mean people are going to be naturally less receptive to marketing and sales pitches. For this reason, people are going to be more likely to un-follow a social account if it’s being too 'salesy' this time of year.
If you’re posting to Twitter 10-15 times per day, think about scaling that down to 7-10 times to account for this altered frame of mind.
3. Target your messaging more closely
Think about what your nonprofit’s goals are for that week, and make sure your posts are working towards accomplishing that goal. This coincides with scaling your posting frequency back as well. Make sure you’re not wasting any posts and are using each one strategically.
4. Get seasonal
Wishing your followers a ‘Happy Holidays’ every now and then never hurt anyone. Your followers want to be keeping up with another human, and certainly do not want to feel like they’re just following a robot. Attach a picture of a snowflake, a wreath, or a menorah depending on who your followers are, and let people know you’re sensitive to the time of year, and what it’s really all about.