20 Insightful Nonprofit Technology And Social Media Stats


Image courtesy of StavtrupPortalen. Image courtesy of StavtrupPortalen.

Some of the most current and meaningful stats about nonprofits and the digital realm, from sources such as Nonprofit Tech For Good, Waggener Edstrom, TechSoup, and the Artez Interactive.

Social media:

  1. 56% of people donated to an organization because they read a story via social media.
  2. 59% of people donate after becoming a follower of a nonprofit’s social network.
  3. Nonprofits saw a 264% growth in Twitter followers in 2012.
  4. 62% of nonprofits say cloud computing is a low-cost investment.
  5. 36% of people surveyed “unliked” a nonprofit on Facebook because it only posted about donating.
  6. 67% of people surveyed “like” a nonprofit on Facebook because they want to show their friends that they support a cause.
  7. 53% of people who follow a nonprofit on social media show their support by volunteering.
  8. 49% of nonprofit supporters on social media wanted to do more after seeing a photo.
  9. 37% of nonprofits attribute their organization’s success on social media to executive management’s advocacy of social media.
  10. 47% of Americans learn about a nonprofit from the internet, specifically social media.

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  1. Out of 10,500 nonprofits worldwide in 2012, 90% were using the cloud.
  2. Out of 83,866 respondents, 18% used a mobile device to access a donation page.
  3. Nonprofits have 29 mobile subscribers for every 1,000 email subscribers, on average.
  4. The average gift amount for monthly donors is $19.
  5. 6.56% of donations were completed via a mobile device.
  6. 19% of nonprofit organizations plan to move most of their IT to the cloud within 1 year.
  7. 45% of nonprofits plan to move their IT to the cloud between 1-3 years.
  8. 95% of peer-to-peer fundraiser participants used a mobile device and app to raise money.
  9. Email advocacy campaigns had a 3.5% response rate.


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