Nonprofits across the board are putting a greater emphasis on their content marketing efforts. Leveraging the pervasiveness of the internet, and the power of social media, nonprofits are reaching out to communities to while asking for nothing in return.
Content marketing in a nutshell is just that. Offering content and information to a demographic or community while asking for nothing in return.
According to a recent study conducted by the Content Marketing Institute, 92% of nonprofits are currently using some form of content marketing. Among the organizations polled, respondents who use blogging, social media, email, a video to bolster their marketing efforts claim their marketing campaigns are more effective than those that do not.
Here are a few more statistics that makes Tech Impact think content marketing is here to stay.
- 25% of nonprofit professionals are currently utilizing a content marketing strategy.
- 65% of nonprofits are producing MORE content than they were one year ago.
- 69% of nonprofits have an individual or agency overseeing their content marketing strategy.
- Of the nonprofits currently utilizing content marketing, they implement 11 different strategies including blogs, social media, newsletters, white papers, infographics and more!
- 64% of nonprofit professionals cite e-newsletters as an effective content marketing tactic.
- 61% of nonprofit professionals think social media is an effective content marketing tactic.
- 91% of nonprofit professionals use Facebook, 69% use Tiwtter, 65% use YouTube. While only 24% use Pinterest and 17% use Instagram.
- Content marketing strategies utilizing five or more social media platform are among the most effective.
- 79% of nonprofit professionals cite boosting fundraising as their ultimate goal they’d like to accomplish through content marketing. Second being brand awareness, with engagement coming in third.
- 53% of respondents to this survey cited website traffic as the metric most important to them. Social sharing, number of people served, supporter loyalty, and increased volunteer numbers were all also mentioned as metrics important to nonprofit professionals.
- 38 % of nonprofits plan to increase their content marketing budget in the coming year, while another 44% said they plan to keep it the same.
- 70% of nonprofits outsource web design to an agency.
All of this information is from the Content Marketing Institute.