We all strive to build and maintain beautiful websites. Additionally, we know landing pages need to be crisp, clean, load fast, and look trustworthy to avoid a high bounce rate and that call-to-action messages must be placed prominently. Also, navigation bars have to be intuitive and make finding a specific webpage quick and easy. If you're looking to revamp your nonprofit's website, chances are you've poured over check lists just like this to make sure you're not missing a thing.
In previous blog posts, we’ve discussed how to make a beautiful website, what people are looking for in a website, and how to keep a web visitor’s interest.
But what about after you build that fancy new website? Unfortunately, web visitors do not automatically start streaming to the annals of your website because you’ve built something new with all the latest bells and whistles.
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
Despite what you might think, there’s no secret formula for creating viral Internet content. There’s no magic wand you wave, and there’s no back room deal being struck to make sure a Tweet gets 200,000 retweets, or a blog post is read by millions of people. What ultimately matters is well written, researched, thoughtful, and current information being disseminated and presented in an interesting way.
Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
We all want our nonprofit’s website to rank #1 on Google.
But, how do I make sure it get there? And once it’s there, how do I ensure it stays there? Your website is your most powerful, and most customizable online asset. Taking the time to make sure it is optimized to resonate with search engines is worth the time and resources.
If your nonprofit uses volunteers, which it almost certainly does in some capacity, you’ve undoubtedly at times found it difficult to find volunteers. Whether it’s because your regular volunteers had prior engagements, or enrollment is typically low, without volunteers our nonprofit organizations do not go.
That’s why it's importnat to make sure a volunteer has a favorable experience when giving their time to you so they're enticed to come back.
However, recruiting new talent is, of course, also imperative to the lifeblood of an organization. Finding new, fresh talent to come in and energize your nonprofit’s fundraising drives or events can get anyone excited.
You might be wondering: “But where can my nonprofit go to look for this great new talent, we’ve looked everywhere!”
Here are a few places you might not have thought to check: