We all know social media is the preferred means of connecting among millennials. Social media also provides nonprofits with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the online social networking service straight from Twitter themselves.
On December 9th, 501cTECH, NetSquared DC, and the Nonprofit Technology Network (NTEN) co-sponsored a happy hour and panel discussion on digital trends. Panelists included thought leaders in the digital engagement space: Charmaine Nokuri, Chris Tuttle, DeRay Mckesson, and Jo Miles, and Colin Delany and Roshani Kothari moderated.
The discussion focused on how nonprofits can use digital platforms to further their missions.
Photo: Colin Delany, Jo Miles, DeRay Mckesson
Chris Tuttle’s opening remarks summed up the focus of the discussion quite well. There are three areas where organizations tend to struggle on digital platforms:
Content marketing allows your charity or nonprofit to tell a story about what you do, how you're doing it, why people get involved, and provide tips for those looking to promote goodness--which is what The Guardian refers to as "sticky content". This type of content hits a multitude of keywords and increases engagement via social media through retweets, shares, likes, and link clicks.
Social media is everywhere. Most people use at least one social media network on a daily basis, and most use more than a few. People use social media to stay in touch with friends, keep up on the latest news, and to look out for ways to save money or spend a fun night out. But can social media be used to significantly impact social causes?
As reported in the ImpatientOptimists.org, a product of the Bill & Melinda Gates Foundation, recent years have seen an increased use of social networks to reach new audiences and spread philanthropic messages. While nonprofits and other charitable organizations are using social media more and more to reach supporters and spread messages, questions remain about how to use those networks most effectively and measure their results.
In Impatient Optimists' article, experts share advice on how nonprofits can use social media to impact social change. Those tips include gathering advocates that can be useful telling your nonprofits story. Social media can be used to identify advocates by locating people who are already talking about your organization and forming deeper relationship with them online.
The main advantage of social media, experts say, is to keep conversation going with supporters and using those interactions spread your organization’s message and build your network of donors and advocates.
Check out Impatient Optimists' article to learn more about how your nonprofit can use social media to impact social change.