It's time to think about budgeting for technology - and you need to start somewhere. I checked in with our Director of Technical Services, Linda Widdop, to get her insight to identify the top things to think about when budgeting for technology. Linda's advice is backed up by over a decade of working with nonprofits and technology and she recommends you include in your technology budget:
Computers and technology have enabled humans to work faster than ever before. Their ability to centralize and organize information, files, and data imperative to your nonprofit is essential to the success of your mission.
Despite what you might think, there’s no secret formula for creating viral Internet content. There’s no magic wand you wave, and there’s no back room deal being struck to make sure a Tweet gets 200,000 retweets, or a blog post is read by millions of people. What ultimately matters is well written, researched, thoughtful, and current information being disseminated and presented in an interesting way.
Driving web traffic to your nonprofit’s website is likely at the top of your to-do list. You’ve invested in it, consistently update the content, post to your blog, and market events through your website. So, of course you want people to see all that great content.
Facebook is the flagship social media platform for most nonprofits. For good reason, too. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.
In this modern age of consumerism, it’s been left to popular culture to try and explain complex and controversial ideas. However, this has perhaps never failed us more than in the recent film starring Jason Segal and Cameron Diaz.
While it’s the protagonist’s ignorance to what the cloud actually is that causes the calamity, and ultimately lends the film its charm, but its portrayal of what the cloud actually is couldn’t be more wrong and detrimental to the service. It’s this portrayal of the cloud as an abstract, impossible to fathom entity that causes people to be weary of the cloud.
What nonprofits should understand is that the cloud is not only helpful, it can be organization altering. It has the power to connect departments of an organization and empower employees to work from anywhere.
Here are more specifics on exactly why you should stop paying attention to pop culture, and start warming up to the cloud.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!