Guest Post from Bevin Landrum, Cyclical Communications Manager & TAPS Magazine Editor, Tragedy Assistance Program for Survivors | 2015 Technology Innovation Award Winner, sponsored by BAE Systems. Read more about their mobile app.
The Tragedy Assistance Program for Survivors (TAPS) hosts two national seminars for survivors grieving the loss of a loved one in service to America. These national events bring together thousands for a time of support and connection with others who have experienced the same loss. It is so important that we begin welcoming our families to the event and integrating them into the process in advance of opening day. This helps us avoid overwhelming them with logistics when they arrive, so they can focus on the many healing resources available to them at the seminar.
TAPS decided that an easy-to-use mobile app would be an excellent way to roll out advance details about the seminar, help our survivors connect with their peers and provide logistic updates during the event. We started the research on mobile app developers six months in advance of our event and are currently waiting for our app to be approved in the Apple and Google Play app stores.
Four departments were integral to the success of the Tragedy Assistance Program for Survivors (TAPS) mobile app development for our annual National Military Survivor Seminar: communications, programs, IT and our 24/7 Helpline. Not only did the content included in the app need to be informative and correct, but we needed to make sure that survivors registered for the event could receive appropriate support for the app if and when needed.
Prior to the launch of the app in April, the communications team worked closely with our programs staff to create a dashboard that included the key information for our event such as the daily schedules, speakers, resource vendors, evening event information, point of interest details, maps and FAQs. We creatively used our banner ad spaces internally to promote high-level events and details that needed additional spotlight promotion. We agreed on a priority timeline for gathering the information to upload to the app and assigned key tasks to each department.