We all know social media is the preferred means of connecting among millennials. We also understand it provides our nonprofit with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the online social networking service straight from Twitter themselves.
Bill Gates famously
wrote in 1996 that content will be king on the Internet one day.
Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may never know. What we do know, is that marketers around the world, in the for profit and nonprofit world alike, are turning to storytelling, content marketing, and social media to engage and connect with target audiences.
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
One of the most attractive things about social media marketing is how measurable it.
Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of followers you have, that’s child’s play.
The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it.
Social media is well documented as a necessary marketing platform for all nonprofits. They allow you instantly connect with millions of users who represent every demographic under the sun.
Everyone knows promoting your nonprofit’s events, services, and fundraisers on social media is a good idea, but many do not know why, or more importantly, how, to do it. There is a lot of information out there about length of Tweets, amount of hashtags, which hashtags, when to post to the various feeds.
One of the biggest complaints employees of nonprofit (and for-profits, for that matter) organizations have is the lack of transparency between management and the employees. They often feel out of the loop, closed off from what’s happening “behind closed doors” in the conference room, or the corner office.
One of the best ways to combat this is by spending time with your employees. Whether it be during the work day, or at events outside of normal work hours. It is important that your nonprofit's leadership core is involved not only when their management skills are needed, but for when their people skills are needed, too.
If your nonprofit uses volunteers, which it almost certainly does in some capacity, you’ve undoubtedly at times found it difficult to find volunteers. Whether it’s because your regular volunteers had prior engagements, or enrollment is typically low, without volunteers our nonprofit organizations do not go.
That’s why it's importnat to make sure a volunteer has a favorable experience when giving their time to you so they're enticed to come back.
However, recruiting new talent is, of course, also imperative to the lifeblood of an organization. Finding new, fresh talent to come in and energize your nonprofit’s fundraising drives or events can get anyone excited.
You might be wondering: “But where can my nonprofit go to look for this great new talent, we’ve looked everywhere!”
Here are a few places you might not have thought to check: