Better Storytelling With Live-Streaming Video

Compelling. Emotionally engaging. Intimate. From Periscope to Facebook Live, Google Hangouts to Blab, live-video streaming apps have taken the marketing world by storm. If your nonprofit isn't on the live-streaming bandwagon yet, now's a good time to take a look at this technology trend.
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Nonprofits: Connect With Millennials on Twitter

We all know social media is the preferred means of connecting among millennials. Social media also provides nonprofits with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the ...
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Optimize Your Nonprofit’s Content Marketing

  Bill Gates famously wrote in 1996 that content will be king on the Internet one day. Despite his prophecy, Microsoft today still does not have a juggernaut content department, and is still focused on creating software. Whether his vision for what Internet content would be in 1996 was, we may ...
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3 Ways To Increase Donations Via Social Media

Did you know: 73 percent of first time donors do not give again? There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 ...
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The Key Analytics Your Nonprofit Needs To Track

One of the most attractive things about social media marketing is how measurable it. Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of ...
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Promoting Nonprofit Events Through Social Media

  Image courtesy of Jeff Hurt Blog Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. We all know this is something that we need to do, but how effective are your current strategies? Are you and your team just throwing Tweets and posts out there ...
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Increase Holiday Donations With These 5 Digital Strategies

With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. According to Google, planning ahead is the best strategy in addition to the following digital strategy tips: Donors start giving earlier than ...
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Why Editorial Calendars Help Nonprofits

  Image courtesy of Leeds Arts Council. Content marketing, and especially the "storytelling" aspect, is incredibly important in the evolving digital world. Each story must be compelling and easily shared in the social sphere, sometimes in 140 characters or less. The solution to content marketing ...
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4 Keys To Nonprofit Holiday Social Media Success

The holiday season is right around the corner, and it's never too early for your nonprofit to start planning for the must lucrative fundraising time of the year. This holiday season, take a good look at your nonprofit’s social media, and consider taking a few of these social media tips into ...
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