One of the biggest complaints employees of nonprofit (and for-profits, for that matter) organizations have is the lack of transparency between management and the employees. They often feel out of the loop, closed off from what’s happening “behind closed doors” in the conference room, or the corner office.
One of the best ways to combat this is by spending time with your employees. Whether it be during the work day, or at events outside of normal work hours. It is important that your nonprofit's leadership core is involved not only when their management skills are needed, but for when their people skills are needed, too.
Social media is a comparatively very young frontier in the nonprofit sector which features surprises around every twist and turn. Because of this, it is important to keep up with the latest trends to make sure your nonprofit does not fall tragically behind.
Every day enormous strides are made in the industry that have the potential to change the way millions of individuals interact online. These sweeping changes are not something you or your nonprofit can afford to miss.
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Here are 5 changes that social media experienced in 2013 that your nonprofit may have missed according to Resource Media.
At the dawn of the internet, websites were a sign of prosperity for a nonprofit organization. It showed your nonprofit was ahead of the curve, a forward thinker, and was ready for anything. Today, they are a necessary element to any successful organization.
In recent years, analytics have added an all new dimension to the website. Simply having a website is not enough. You have to ensure that more visitors are arriving to your site this month than last. The website must be intuitive to use, be feature rich, and attractive to the viewer. The truth is, websites grow stale very quickly, and it is important to ensure you are offering a web visitor something in return for their page view time. Unless you’re rewriting your home page copy, tagline, and call-to-action on a daily basis your website needs a blog. And fast.
Here are 4 reasons your nonprofit needs a focused content marketing blog sooner rather than later.
The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether it be through social feeds or blogs, the goal is always the same. Connect with as many people as possible. Fill a niche. And get noticed.
The bottom line is, engaging with audiences is difficult. Additionally, engagement means something different to every person who’s looking to grab a piece of the pie.
Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one.
Non-profits interested in SEO usually focus on content strategy to go through web optimization. SEO, however, is not all about your content. Here are some other factors to consider if your SEO starts to drag.
Cloud technology has been a point of anxiety for nonprofit executives and IT managers since the term hit the main stream with SalesForce's launch in 1999. The anxiety, however, typically has stemmed from a fear of the effectiveness of the cloud’s security. What everyone is beginning to realize is that their anxiety has been entirely misappropriated.
Social media, mobile technology, and fundraising are unequivocally attached at the hip in contemporary nonprofit marketing. Their combined capacity to connect donors to nonprofits worthy of help is shaping an all new way fundraising.
On this blog, and undoubtedly many other just like it, you’ve been encourage to steer your nonprofit to adopt a mobile first mentality. Prioritizing the platform in preparation for not only the future, but for now as well.