Nonprofits that have embraced technology and social media have experienced the benefits it provides to raising funds and creating social change. Ever evolving and changing, lets take a look at some tech predictions so that your nonprofit can stay ahead of the curve and make a difference in the world.
Starting in 2012, as a movement to create an international day of giving. Giving Tuesday has grown from $10 million in donations, to $117 million in 2015. This Tuesday, 11/29 is gearing up to be the largest single day for nonprofit donations in history. Below are some statistics and social media tips that can help your nonprofit strategize for this important day.
We all know social media is the preferred means of connecting among millennials. We also understand it provides our nonprofit with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the online social networking service straight from Twitter themselves.
Nonprofit organizations need online exposure for a multitude of reasons… one of which is to secure funding. Whether you need to make a few simple tweaks to your current page or perform a complete overhaul, these Facebook marketing techniques will help get your page seen. Social media marketing has a lower cost and enables organizations to connect with potential volunteers, sponsors, donors, etc. on a much wider scale.
You’ve been told over and over the more information you have on your donors, the better.
Well, according to a recent study conducted by Blackbaud and nfpSynergy of 338 nonprofit organizations in the United Kingdom, many nonprofits are “drowning in data” and are unable to fully utilize all the data they’ve collected with their CRM.
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.