We all strive to build and maintain beautiful websites. Additionally, we know landing pages need to be crisp, clean, load fast, and look trustworthy to avoid a high bounce rate and that call-to-action messages must be placed prominently. Also, navigation bars have to be intuitive and make finding a specific webpage quick and easy. If you're looking to revamp your nonprofit's website, chances are you've poured over check lists just like this to make sure you're not missing a thing.
In previous blog posts, we’ve discussed how to make a beautiful website, what people are looking for in a website, and how to keep a web visitor’s interest.
But what about after you build that fancy new website? Unfortunately, web visitors do not automatically start streaming to the annals of your website because you’ve built something new with all the latest bells and whistles.
As you may know, since 2003 501cTECH’s Technology Innovation Awardshave recognized D.C. area nonprofits who put technology to use in an innovative way to improve key aspects of their operations and help advance their missions. It has also served as a reminder that technology is just as important to nonprofits as it is to large corporations.
Nonprofits may submit applications in the following three programmatic areas:
PreK-12 and STEM Education, sponsored by CenturyLink
Skills to Succeed and Workforce Development, Sponsored by Accenture
Veterans and Military Families, Sponsored by BAE Systems
Applicants must designate which one they believe most closely aligns with their project idea, but the cause area you select does not need to be the sole focus of the organization. If you can explain how your project applies to one of these categories and advances your nonprofit’s mission, we strongly encourage you to apply.
Past winners have included the YWCA of the National Capital Area, The Arc of Northern Virginia, and the Tragedy Assistance Program for Survivors (TAPS). Winners have completed a wide range of projects that empowered them through digital capabilities, including web-based learning portals, comprehensive salesforce customization, mobile application development, and innovative social media strategy. Their stories can be found on 501cTECH’s blog, and a full list of past winners and their projects are available on 501cTECH’s website.
This is a unique opportunity to turn that great idea you’ve been holding onto into a reality and we would love to help you do it. The deadline to apply isFriday, July 1 at 5 p.m.
Hopecam received the 2015 Technology Innovation Award in the K-12 & STEM Education category, sponsored by CenturyLink. Earlier this year, I caught up with Brad Hawkins, a member of Hopecam’s Board of Directors, and learned about the history of the organization and how the $7,500 award is making a big difference.
Brad became involved with Hopecam four years ago after hearing Hopecam’s founder, Len Forkas, speak about his 2011 Race Across America. Over the span of only 12 days, Len biked over 3,000 miles from San Diego to Annapolis in what is considered one of the toughest bike races in the world. Each day of the race, Len rode in honor of a different child with cancer. “I had the luxury of choosing to put my body through the physical challenge” Len said when reflecting on the race, “children with cancer don’t have that choice. I wanted to raise greater awareness of childhood cancer and the resources available to children and families.”
For Len, this bike ride was deeply personal – his own son had been diagnosed with Leukemia 9 years earlier.
Guest Post from Bevin Landrum, Cyclical Communications Manager & TAPS Magazine Editor, Tragedy Assistance Program for Survivors | 2015 Technology Innovation Award Winner, sponsored by BAE Systems. Read more about their mobile app.
The Tragedy Assistance Program for Survivors (TAPS) hosts two national seminars for survivors grieving the loss of a loved one in service to America. These national events bring together thousands for a time of support and connection with others who have experienced the same loss. It is so important that we begin welcoming our families to the event and integrating them into the process in advance of opening day. This helps us avoid overwhelming them with logistics when they arrive, so they can focus on the many healing resources available to them at the seminar.
TAPS decided that an easy-to-use mobile app would be an excellent way to roll out advance details about the seminar, help our survivors connect with their peers and provide logistic updates during the event. We started the research on mobile app developers six months in advance of our event and are currently waiting for our app to be approved in the Apple and Google Play app stores.
Four departments were integral to the success of the Tragedy Assistance Program for Survivors (TAPS) mobile app development for our annual National Military Survivor Seminar: communications, programs, IT and our 24/7 Helpline. Not only did the content included in the app need to be informative and correct, but we needed to make sure that survivors registered for the event could receive appropriate support for the app if and when needed.
Prior to the launch of the app in April, the communications team worked closely with our programs staff to create a dashboard that included the key information for our event such as the daily schedules, speakers, resource vendors, evening event information, point of interest details, maps and FAQs. We creatively used our banner ad spaces internally to promote high-level events and details that needed additional spotlight promotion. We agreed on a priority timeline for gathering the information to upload to the app and assigned key tasks to each department.
Guest blog post from Max Kryzhanovskiy, Preseident and CEO of MOS Creative, a digital marketing and growth strategy firm that uses data to help organizations develop focused website and fundraising strategy.
Have you heard of the Google Ad Grants Program for nonprofits? It’s a program that gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. Sounds awesome, doesn’t it? This program gives qualified organizations $10,000 per month (YES, PER MONTH) in AdWords spend to be used to promote their missions and initiatives on Google.com. To qualify, a nonprofit organization must go through the application process, and to keep the grant they must follow the following program details.
Computers and technology have enabled humans to work faster than ever before. Their ability to centralize and organize information, files, and data imperative to your nonprofit is essential to the success of your mission.