The analysis of more than 100 leading nonprofits, 2.8 billion emails and 69.4 million subscribers shows that nonprofits still heavily rely on email to promote their causes, when they should be giving more attention to mobile and social media.
It's really not that long at all when you consider there's 1,440 minutes in a day; 43,200 in the average month, and over half a million per year. But what makes each minute the same as the last, is the Internet is abuzz.
On December 9th, 501cTECH, NetSquared DC, and the Nonprofit Technology Network (NTEN) co-sponsored a happy hour and panel discussion on digital trends. Panelists included thought leaders in the digital engagement space: Charmaine Nokuri, Chris Tuttle, DeRay Mckesson, and Jo Miles, and Colin Delany and Roshani Kothari moderated.
The discussion focused on how nonprofits can use digital platforms to further their missions.
Photo: Colin Delany, Jo Miles, DeRay Mckesson
Chris Tuttle’s opening remarks summed up the focus of the discussion quite well. There are three areas where organizations tend to struggle on digital platforms:
If you’re on Twitter, then you have no doubt encountered hashtags at one point or another. They’re those words, or collections of words jumbled together, with a pound sign in front of them (e.g. #Technology, #Nonprofits, #SleepyCats).
Facebook announced last week that it is debuting a new feature: Facebook Graph Search. These changes to the search bar at the top of your Facebook page allow users to more easily dig through most of the Facebook data that's already available to them. This means that you can search through the profiles and pages of people, organizations or businesses you are already connected to.