Guest blog post from Max Kryzhanovskiy, Preseident and CEO of MOS Creative, a digital marketing and growth strategy firm that uses data to help organizations develop focused website and fundraising strategy.
Have you heard of the Google Ad Grants Program for nonprofits? It’s a program that gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. Sounds awesome, doesn’t it? This program gives qualified organizations $10,000 per month (YES, PER MONTH) in AdWords spend to be used to promote their missions and initiatives on Google.com. To qualify, a nonprofit organization must go through the application process, and to keep the grant they must follow the following program details.
In the wake of the nation’s most recent act of senseless violence, a New England tech nonprofit pooled their resources to help the victim of this week’s tragic attack at the Boston Marathon.
According to an article from Network World, a nonprofit called Technology Underwriting Greater Good (TUGG), based in Cambridge, Mass., joined with the Boston-based Fundraise.com in an effort to raise money for the victims of Monday’s bomb attack.
By Wednesday morning, the endeavor raised over $107K, blowing past the original goal of $50K. In response, the nonprofits raised their goal to $150K. You can donate to the cause here, all proceeds benefit groups working with bomb victims like the Red Cross and the local Children’s Hospital.
This is just another example of the potential power of online fundraising, especially in the wake of tragedy. Check out the article to learn more.