We all strive to build and maintain beautiful websites. Additionally, we know landing pages need to be crisp, clean, load fast, and look trustworthy to avoid a high bounce rate and that call-to-action messages must be placed prominently. Also, navigation bars have to be intuitive and make finding a specific webpage quick and easy. If you're looking to revamp your nonprofit's website, chances are you've poured over check lists just like this to make sure you're not missing a thing.
In previous blog posts, we’ve discussed how to make a beautiful website, what people are looking for in a website, and how to keep a web visitor’s interest.
But what about after you build that fancy new website? Unfortunately, web visitors do not automatically start streaming to the annals of your website because you’ve built something new with all the latest bells and whistles.
Facebook is the flagship social media platform for most nonprofits. For good reason, too. The inherent community nature, pervasiveness of the platform, and the fact Facebook is constantly adding tools for nonprofits to better utilize the social network has made it the perfect choice for most nonprofits.
There’s often some hesitance when your non-profit considers outsourcing data services. Whether it’s cost concerns, time constraints or reluctance to trust an outside party with such a critical service, it’s understandable for your organization to consider all of your options before outsourcing. Giving your data services to a third party to manage, however, can be extremely beneficial and ultimately cost-effective for your organization in the long run. Here are some ways outsourcing your data services can help your non-profit.
You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts?
The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. However, a much more effective and methodic approach to social media marketing is defining before hand exactly who you’re looking to target, and how.
According to ongoing research being conducted by Pew Research Center, 74% of adults who are online are actively using social media networks. By those statistics, your target audience is almost certainly out there. But how do you find them?
Here are 4 ways you can start going about identifying, targeting, and engaging with your target audience on social media networks.
What makes an infographic so shareable? Is it the quality of the information that is being posted, or the visual way that information is presented?
The answer is both.
Responsive design is combined with vetted, factual information to create the 21st century public service announcement. Some say there is no secret to creating a highly shareable infographic. Use cited research, get the information designed beautifully, and ensure that information is communicated to the viewer quickly and efficiently.
Here's an insiders look at what makes an infographic highly shareable.
If your nonprofit uses volunteers, which it almost certainly does in some capacity, you’ve undoubtedly at times found it difficult to find volunteers. Whether it’s because your regular volunteers had prior engagements, or enrollment is typically low, without volunteers our nonprofit organizations do not go.
That’s why it's importnat to make sure a volunteer has a favorable experience when giving their time to you so they're enticed to come back.
However, recruiting new talent is, of course, also imperative to the lifeblood of an organization. Finding new, fresh talent to come in and energize your nonprofit’s fundraising drives or events can get anyone excited.
You might be wondering: “But where can my nonprofit go to look for this great new talent, we’ve looked everywhere!”
Here are a few places you might not have thought to check:
efforts of social media networks like LinkedIn, many nonprofits still struggle engaging, gaining, and retaining volunteers. The good news is, a simple change in frame of mind when thinking about your volunteers could be all it takes to greatly improve retention and engagement.
Starting to think more like a marketing manager, instead of a
volunteer manager, might be just what your nonprofit needs. adopting this mindset, however, is often times more difficult than most imagine. Additionally, understanding what benefits will come as a result of this change in thought process is sometimes difficult to comprehend as well.
Most nonprofit organizations are small. In fact, with over 7.4% of the world's workforce employed in the nonprofit sector, a vast majority of those individuals are working as individuals, or in organizations less than 50 people.
Because of their relative size, and in ability to spend money on anything but the necessities, making a purchasing decision on software is a big one. Questions like ‘How is this really going to help my nonprofit’ and ‘what will this software really change?’ are often asked.
But for most nonprofits, these questions are surface level, and don’t address what your nonprofit should truly be concerned with when selecting your CRM.
Here’s what Tech Impact believes your small nonprofit should consider when selecting the CRM that fits your needs perfectly.
Non-profits interested in SEO usually focus on content strategy to go through web optimization. SEO, however, is not all about your content. Here are some other factors to consider if your SEO starts to drag.