You know you should be tweeting, posting, sharing, and engaging. But are you entirely sure who’s on the other end of all your nonprofit’s social media marketing efforts?
The truth is, most nonprofits run wildly into the light, hoping their ideal donor, volunteer, or otherwise constituent is on the other side eagerly awaiting their arrival. However, a much more effective and methodic approach to social media marketing is defining before hand exactly who you’re looking to target, and how.
According to ongoing research being conducted by Pew Research Center, 74% of adults who are online are actively using social media networks. By those statistics, your target audience is almost certainly out there. But how do you find them?
Here are 4 ways you can start going about identifying, targeting, and engaging with your target audience on social media networks.
Whether you like it or not, the world is getting smaller.
Not literally, of course. We would feel that pretty quickly.
But the world’s getting smaller thanks to technology, and ironically enough, the technology we use to do that communicating is getting smaller too. Smart phones are the smallest pieces of technology hardware we all use, but chances are pretty good that it’s also the one you use the most.
Always with you, and always charged; we've become inseparable from our mobile devices. So we forgot to charge our e-reader or tablet and now it’s out of juice. “Oh well” we mutter. But when our cell phones get low, we make sure we get to a charger. Fast.
Here are 7 reasons your nonprofit needs to start thinking about making a serious commitment to mobile.
Having the edge in technology is no longer a luxury, it’s essential for nonprofits to keep up in the fast paced world we live in today.
The cloud’s idea whether your nonprofit is struggling to improve efficiency, reduce costs, or simply have a more reliable computer system to complete your mission using. Why? There’s been significant enhancements made to the technology in recent years, and adoption of the cloud has opened the doors for many organizations to benefit.
The cloud has evolved dramatically from when it was first conceived in the 1950’s, when it was originally referred to as an “intergalactic computer network”, and corporations started prioritizing the efficiency of their large-scale mainframe computers, which allowed multiple users physical access to a computer from multiple terminals.
A tidal wave of concerns have been raised since then, and those concerns have been subsequently met with innovation of the technology, especially around the idea of security and scalability.
A CRM, or constituent relationship management system, robust piece of software that helps nonprofits track every interaction they have with individuals. Whether it be a phone call, email, or direct mail sent out, through a CRM, your nonprofit can track how a person responds to a certain type of communication method, know whether or not they’ve donated, how they’ve donated, and almost anything else you want to track.
CRM is not intuitive like a mobile app, and is not as familiar as Microsoft Word, Excel, or Powerpoint. A CRM is a large and robust piece of software that has the potential to run an entire business off of. And there are some nonprofits that do!
This is all well and good, but a CRM doesn’t do your nonprofit very much good if the
end-users, or your employees, are not trained appropriately.
For this reason, training is imperative for not only introducing your new CRM to your staff, but giving them the tools necessary to be successful a few months down the road. As time passes your nonprofit changes. And with that change, your CRM will need to change, too.
Here are the 3 biggest reasons training is imperative to the success of your nonprofit’s CRM (and future fundraising) success.
If there was any doubt before, everyone now knows social media is here to stay.
The seemingly endless flavors of platforms are all filling their respective niches and enrapturing audiences across the board with engaging, user created content.
Finding ways to tap into theses audiences for marketing purposes has been a challenge. Marketers must tread lightly to not disrupt the delicate balance of content and alienate users. However, nonprofits and for profit corporations alike are beginning to understand because of big data and better analytics just how their marketing campaigns fit into these platforms.
With the social advertising market projects to grow to $11 billion by 2017, getting a leg up on social media marketing, and more specifically mobile marketing, should be top priority in 2014 and beyond. Here are a few statistics to help your nonprofit understand the importance of the mobile platform.