Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.
It's been drilled into your head by now that the movement to mobile is real, is happening, and there's nothing you can do to stop it. Responsive web and email design is changing the way people interat and consume information on the Internet.
How do you communicate with the people who matter to your nonprofit?
Chances are good you're spending your time tweeting from your mobile device, sending emails asking for support, or schmoozing at events with a cocktail. Each of these channels of communication is imperative to he
When you think of the nonprofit sector, you don't immediately think of white-collar America. Facebook and Twitter seem like the more apt social networks to reach their target demographics, while LinkedIn feels like a place for nonprofit employees to meet and network.
The nonprofit sector is run almost exclusively off of the generous donations of the people who believe in our missions. These donors are the ones who make our nonprofits tick. Without their support, simply put, we could not complete our mission.
In 2014, $358.38 billion was donated to charities in the United States alone, an all time high in the history of charitable giving. That comes out to approximately 2% of the total GDP.
The truth is, a large majority of these donations are made from a small percentage of the overall charitable giving community. And getting a slice of that pie doesn’t come easy. It takes coordinated and intentional efforts by your charity, and the donor.
In fact, 88% of all money donated in 2014 came from only 12% of the charitable giving population.
Check out the infographic below for more information on how your nonprofit can start working toward prospecting one of these major gift donors.