Apps connected to your Google account are sites and applications in which you have granted permission to access your Google Account. There are several different levels of access you can grant, from viewing basic profile information to having full access to your account. With the rise of cyber security attacks, within a matter of moments all of your sensitive information and even your career could be in jeopardy.
Google.org is donating $30 million to nonprofits this holiday so that they can buy any tech and related services that they need including hardware, software, training and IT maintenance or repair services.
At Salesforce's annual tech conference "Dreamforce" they and Google announced two integrations that Salesforce built on top of G Suite: Salesforce Lightning for Gmail and Sales Cloud integration with Google Sheets.
Guest blog post from Max Kryzhanovskiy, Preseident and CEO of MOS Creative, a digital marketing and growth strategy firm that uses data to help organizations develop focused website and fundraising strategy.
Have you heard of the Google Ad Grants Program for nonprofits? It’s a program that gives nonprofits the chance to advertise on Google AdWords at no cost to the nonprofit. Sounds awesome, doesn’t it? This program gives qualified organizations $10,000 per month (YES, PER MONTH) in AdWords spend to be used to promote their missions and initiatives on Google.com. To qualify, a nonprofit organization must go through the application process, and to keep the grant they must follow the following program details.
Is there a word more often used in the world of nonprofit technology?
Maybe "the cloud". Potentially "ROI". But "SEO" is a strong contender for most used buzz word.
The term gets thrown around a lot, but most people are unfamiliar with the word's origin. From what started as just an idea that likely started in a back office at Google, AOL, or Yahoo!, SEO has become a full fledged industry driving near billions in revenue every year.
So when someone asks you where the term ROI actually came from, show them this infographic!
With the Giving Season approaching, some nonprofits are just starting planning, others are still waiting, and just a few have already developed a strategy. According to Google, planning ahead is the best strategy in addition to the following digital strategy tips:
Donors start giving earlier than you might think.
In late August, Google released their search data on nonprofits, indicating that donation-related searches jump from 2% in August to 21% in September! Nonprofits choosing to wait until the giving season arrives are missing out on the opportunity to boost awareness and appeal to donors who are looking to donate as early as September or October.
Donors start out with a search for nonprofit information
Before deciding to donate to a particular cause, donors perform a search for information using search engines, social media, video websites, and are even persuaded by online ads! In fact 76% of donors started searching for nonprofit information after seeing an online ad. It's more important than ever to keep your digital channels up to date and as lively as possible.
Video is one of the most powerful digital tools.
More than 75% of donors indicated that nonprofit video are more compelling when deciding whether or not to donate, with YouTube being the most popular video viewing website. Bringing your nonprofit's story and projects to life with video is more powerful than text or a photograph alone. The most compelling videos are 30 seconds or less.
Donors are mobile and want accessibility.
87% of supporters who researched a nonprofit via their mobile device found a nonprofit's website to be the most helpful in their decision, and 1 in 4 discovered a new nonprofit they were previously unaware of through mobile browsing and research. If those stats are not compelling enough, did you know that 25% of donors make a contribution with their mobile device? So if your website is not mobile-friendly, you should make it a priority.
Donors want to believe in your mission as much as you do.
Make it easy for them. Provide a compelling story, images, video, and progress reports with actual data on how donations are being used for specific projects. Get your staff involved in your nonprofit's digital content, by sharing their stories, experiences, and media snippets from in the action (abroad, at a shelter, at an event, etc.). The more transparent your organization is, the easier it is for a potential supporter to connect with your cause on a personal level.