We all know social media is the preferred means of connecting among millennials. We also understand it provides our nonprofit with an invaluable communication tool that lets you connect with potential donors, volunteers, and constituents around the world. Below are 4 statistics on how millennials use the online social networking service straight from Twitter themselves.
You’ve been told over and over the more information you have on your donors, the better.
Well, according to a recent study conducted by Blackbaud and nfpSynergy of 338 nonprofit organizations in the United Kingdom, many nonprofits are “drowning in data” and are unable to fully utilize all the data they’ve collected with their CRM.
Do you know your donors? No, I mean do you REALLY know your donors? If you don't, it's time to start paying closer attention! Knowing who's giving to your nonprofit provides you with the information you need to not only increase donations, but help your nonprofit inch closer to completing its mission.
Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.
If your non-profit hosts events, using social media to promote them can be a powerful tool to gain exposure. Whether it’s a conference, fundraiser, or fun run, social media can help spread the word and encourage people to attend your event. Here are a few ways to take advantage of social media to further your event.
There is a seemingly infinite number of ways for you to engage viewers online. Whether it be through well written content, deeply researched infographics presented in a visually stimulating way, a video, social media, or even a meme.
Nonprofits everywhere are searching for ways to increase their exposure online to increase donations, spur community involvement, and to make the world a better place. So with their noble goals in mind, what is the best way to engage users online? If the title didn't already give it away, it's videos.
Did you know that over 100 million people watch videos online each day. Or that videos are are 4x more engaging than static content?
If your nonprofit is not already generating some form of video content, consider this infographic and maybe you'll change your mind.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!