Nonprofits rely on the generosity of their donors. The online fundraising platform Kickstarter, since 2009, 12 million people have donated, $2.8 billion has been pledged, and 118,464 projects have been successfully funded. Below are takeaways nonprofits can gain by looking at successful Kickstarter campaigns.
We are in the midst of summer in the Northern Hemisphere—the time of year when we try to relax, get away, and read a book or two. If you’re planning a getaway, or just looking for a good summer read, here are few books you should add to your reading list:
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality.
Despite what you might think, there’s no secret formula for creating viral Internet content. There’s no magic wand you wave, and there’s no back room deal being struck to make sure a Tweet gets 200,000 retweets, or a blog post is read by millions of people. What ultimately matters is well written, researched, thoughtful, and current information being disseminated and presented in an interesting way.
Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.