According to MIT Technology Review, roughly 0.5 percent of digital data is analyzed, which means, nonprofits are losing millions of opportunities to make smart decisions, improve efficiency, & attract new donors and volunteers. The reason is simple; they are not leveraging the potential offered by data analytics.
Google.org is donating $30 million to nonprofits this holiday so that they can buy any tech and related services that they need including hardware, software, training and IT maintenance or repair services.
New features to Apple Pay will now allow nonprofits to accept donations via the digital wallet service. This includes both Apple Pay on the web, where it can be integrated into websites’ checkout flow, as well as within mobile applications. The changes are rolling out just ahead of the holidays and Giving Tuesday, the largest single day for nonprofit donations.
You’ve been told over and over the more information you have on your donors, the better.
Well, according to a recent study conducted by Blackbaud and nfpSynergy of 338 nonprofit organizations in the United Kingdom, many nonprofits are “drowning in data” and are unable to fully utilize all the data they’ve collected with their CRM.
Did you know: 73 percent of first time donors do not give again?
There are many reasons contributors leave; sometimes they don’t feel appreciated, or don’t feel like part of the organization. While gaining new donors is always important, keeping them is even more so. If you can maintain just 10 percent higher than your current retention rate, your donations could go up 50 percent. By getting just a few dozen more donors to return, you can see an extreme boost in your budget.
Charitable giving has been around since 2500BCE when the ancient Hebrews instituted a tax intended to help the poor. Now, thousands of years later, people across the globe give their hard earned money to nonprofit organizations who are committed to solving some of the world's toughest issues. Americans alone, in 2014, gave an estimated $335 billion dollars to nonprofit organizations. Without their continued support, necessities like food, water, and basic medical care would be almost inaccessible to millions, if not billions, of people across the world.
Check out the infographic to get a brief history of charitable giving.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
One of the most attractive things about social media marketing is how measurable it.
Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of followers you have, that’s child’s play.
The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it.