Computers and technology have enabled humans to work faster than ever before. Their ability to centralize and organize information, files, and data imperative to your nonprofit is essential to the success of your mission.
In this modern age of consumerism, it’s been left to popular culture to try and explain complex and controversial ideas. However, this has perhaps never failed us more than in the recent film starring Jason Segal and Cameron Diaz.
While it’s the protagonist’s ignorance to what the cloud actually is that causes the calamity, and ultimately lends the film its charm, but its portrayal of what the cloud actually is couldn’t be more wrong and detrimental to the service. It’s this portrayal of the cloud as an abstract, impossible to fathom entity that causes people to be weary of the cloud.
What nonprofits should understand is that the cloud is not only helpful, it can be organization altering. It has the power to connect departments of an organization and empower employees to work from anywhere.
Here are more specifics on exactly why you should stop paying attention to pop culture, and start warming up to the cloud.
With online donations to nonprofit organizations on the rise, the onus is on the nonprofit to make the donation process as simple as possible. The point is to make donating through your nonprofit secure website simple, easy, and fast.
The best way to do this is by optimizing your website, and more specifically, your online donation form.
If your nonprofit has not taken a look at its online donation form within the last year, it might be time to fire up a web browser and try using it yourself. Does it feel slow? Did you not know where the donate button was immediately? how long did it take you?
If you're unhappy with your donation page's performance, check out the infographic below to help your nonprofit kick the dust off its stale donation page and get up to date!
One of the most attractive things about social media marketing is how measurable it.
Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of followers you have, that’s child’s play.
The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it.
If you’ve read an article about big data in the last year or two, and thought “That’s too big to effect my nonprofit...” you’re probably wrong.
Big data is the name given to the millions of digital interactions corporations and nonprofits experience every day across social media platforms, websites, and third party resources. Many people view big data as the key to unlock marketing potential and grant thorough insight into the minds and habit of constituents.
There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM, GoogleAnalytics, or a social media analytic tool like SproutSocial, measuring and understanding data is an essential part of contemporary business.
The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Without any information to backup your results, or help you get started planning, you’re really just shooting in the dark.
But, they don’t call it “Big Data” for nothing. There’s a lot of data out there that can be measured and tracked. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data.
Here are a few reasons why nonprofit struggle with their donor data, why it’s important to know your donor data, and what you can do to prevent it.