Your nonprofit is only as successful as its reach, and in today’s internet focused marketplace your reach is driven by your online presence.
Accepting donations, tracking volunteers, and promoting events are all done online and without a formal search engine optimization plan (SEO) plan, your nonprofit could be left out of a lot of online searches.
Can your nonprofit even measure its return on investments (ROI)? Putting together an ROI report can be time consuming, but can also lead to great data and help you find ways to trim costs without shirking quality.
If you’ve read an article about big data in the last year or two, and thought “That’s too big to effect my nonprofit...” you’re probably wrong.
Big data is the name given to the millions of digital interactions corporations and nonprofits experience every day across social media platforms, websites, and third party resources. Many people view big data as the key to unlock marketing potential and grant thorough insight into the minds and habit of constituents.
There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM, GoogleAnalytics, or a social media analytic tool like SproutSocial, measuring and understanding data is an essential part of contemporary business.
The truth is, without the help of data, effectively planning a fundraising strategy or maintaining high donor retention numbers makes a hard job near impossible. Without any information to backup your results, or help you get started planning, you’re really just shooting in the dark.
But, they don’t call it “Big Data” for nothing. There’s a lot of data out there that can be measured and tracked. So it’s no surprise that some nonprofits struggle with effectively gathering, measuring, and utilizing their donor data.
Here are a few reasons why nonprofit struggle with their donor data, why it’s important to know your donor data, and what you can do to prevent it.