One of the most attractive things about social media marketing is how measurable it.
Want to know how many clicks your Twitter feed gets on Mondays vs Wednesdays? No problem. How about the number of followers you’ve added over the last 6 months? If you’re keeping even a casual eye on the number of followers you have, that’s child’s play.
The problem a lot of nonprofits are running into is that they have too much data, and do not know what to do with it.
Every nonprofit’s website is different. That’s not a bold statement.
Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. Additionally, the individuals who are coming to the website are going to be different, have different interests, and act differently when they're there.
You might be asking yourself at this point: “But why are analytics important? Why should I spend the time reporting on them? And what should I be reporting on?”
Good questions. The answers are simple, too.
One of the most important things non-profits hope to get out of their blogs are shares on social media sites. When site visitors share your content, you get more views for the article and your blog, which leads to more engagement and visibility for your organization. Getting your followers to share your content can, however, be a challenge. Here are some ways you can optimize your blog content for sharing.
Here at Tech Impact, we love numbers, analytics, and anything else that shows us exactly how effective our online content is. And why wouldn’t we? Being able to prove how much all of you love our content gives us a great feeling!
We’re tracking not only the performance of our Twitter account, but we’re also tracking Facebook stats, and our website’s analytic performance. Why, you might be asking, do we care so much about all these numbers?
The Internet is a transitive place. And that’s an understatement.
Shunned at first, and thought to be ‘just another fad’, the Internet has, as you know, become the medium for communication, interaction, and way people work and spend their leisure time.
So what’s the latest trend everyone’s talking about? It’s mobile. Mobile everything. Mobile apps, mobile phones, mobile responsive websites, and mobile optimized donation pages. It’s the last one that has the nonprofit world buzzing.
The idea of a donor having the capacity to anywhere, at anytime give to their nonprofit is an intriguing thought, after all. On the train to work? Capable of donating. In line to get coffee? Capable of donating. At the bar with some friends after work? Capable of donating.
However, just like the Internet itself before it, there are those who believe this concept of mobile giving is merely a fad, and through some inherent flaws, will never truly rule the nonprofit donation landscape. The good folks over at npEngage created this infographic to thwart these ideals, and to dispel any of the myths that are floating around about mobile giving, and its role in the future of nonprofit giving.
At TECH IMPACT, we help our non-profit clients with a range of digital marketing, social media and content marketing needs, all for less than the cost of a full time employee through our npSocial services. For more information, click here: http://bit.ly/1CRJjf3
Google Analytics helps nonprofits understand their website. Period. It’s visual representations of data makes the task of aggregating and crunching data much easier and less time consuming.
From knowing what time of the day your website get’s the most traffic, to the part of the world those impressions are coming from, Google Analytics is an invaluable tool for your nonprofit.
That being said, when you first take a look at the program’s interface, it can be a little intimidating. It’s very easy to see the seemingly infinite number of statistics and data points and close your browser. We fear things that intimidate us, it’s what makes us human.
However, the power of Google Analytics can not be ignored. We’ve talked about this in previous blog posts.
Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. This ultimately helps you attract more potential donors, volunteers, and constituents to your nonprofit.
Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics. Understanding what pages on your website are most trafficked is key to increasing conversion rates, and knowing what posts on your blogs are getting the most page views helps your nonprofit further focus its content.
Visual.ly shares an infographic from InfoGroup, identifying the nonprofit technology gap by surveying over 500 nonprofit executives to find out how they are using or not using technology to achieve their organization's mission.