It can be easy to forget that the easiest way to have an impact on someone is to provide them with a narrative they can relate to. People don’t want to understand a social cause through numbers and statistics; they want to hear about the cause’s human impact.
With this in mind, a recent post from npEngage highlights the importance of storytelling for every nonprofit’s fundraising message. Your organization relies on supporters who empathize with your cause and back your efforts.
The best way to convince people that your cause is worth supporting is to show them. Use personal stories, include the human element, show your supporters that your organization’s work has a real impact on the lives of real people.
There are many things your organization can do to improve its storytelling efforts, check out npEngage’s post to learn more about how.