We're pleased to announce this week's Technology Innovator of the Week: Women Thrive Worldwide. Women Thrive Worldwide is the leading nonprofit organization bringing the voice of women around the world directly to decision-makers in Washington, D.C.
Brightline Interactive, a cutting-edge digital services company, contributed “Twitter build” software that was featured at Women Thrive’s 2012 International Women’s Day Breakfast Briefing “From One in Three to None in Three: Women and Girls Living Free of Violence.”
The software seamlessly integrated two aspects of our program (live tweeting and webcasting) in a visually captivating manner that highlighted key points from the event as well as photos of the women and girls we seek to empower. It also spurred greater participation from those in the room and those watching online. A two-minute video clip of the software in action during our briefing is viewable at http://youtu.be/1ghvE1yeHzA.
Mei Powers, from Women Thrive sat down to answer a few of our questions. Read her answers below and feel free to ask questions in the comments section of over on our Facebook page! The nonprofit community is stronger when it works together, so if you're thinking about implementing new technology changes for your organization, take a few minutes and ask. Reach out and learn something, don't be shy!
HOW HAS IMPLEMENTING YOUR INNOVATION CHANGED THE WAY YOUR ORGANIZATION DOES BUSINESS?
As an organization advocating for policies that invest in the needs, priorities, and talents of women and girls, we work with a diverse community composed of U.S. activists, women and girls living in impoverished developing countries, policymakers, partners from the NGO/non-profit community, donors, and more.
By displaying the questions and comments via the Twitter build at the event, we showed that each voice mattered and is needed to stop violence against women. Additionally, grassroots supporters and members were excited to see their tweets posted along side those from actor Maria Bello and Bono’s the ONE campaign. Both of these elements encouraged more folks to tweet and join in the conversation.
Further, the live tweets gave us instant feedback on which key points resonated with the audience and could be used for future communication and outreach efforts.
In the end, the Twitter build has pushed us to think more creatively on how we can communicate and engage with our supporters so that they feel personally invested in supporting women and girls living in poverty globally.
DO YOU HAVE ANY FUTURE PLANS FOR YOUR INNOVATION?
We hope to partner again with Brightline for our 2013 International Women’s Day Briefing, which will be focused on girls’ education.
IF YOU HAD AN UNLIMITED BUDGET FOR TECHNOLOGY, WHAT CHANGE WOULD YOU IMPLEMENT?
With an unlimited budget for technology, we would love to invest in a database that allows us to see both our donors and activists in one system. This would be immensely helpful in getting our donors to become activists and vice versa. In this system, we would also like to send outreach in multiple languages (mainly Spanish and French), so that we can better communicate with our global partners. Additionally, we would provide appropriate technologies (e.g. cell phone or netbook) and training to our global partners so that they can better access information not only from us but also from each other.
Has your organization tried live tweeting events, like Women Thrive has? Have you had success? Would you like to learn more about it? Ask questions below!
If you're interested in being featured as a Technology Innovator of the Week, send an email to firstname.lastname@example.org.