Whether bringing clean drinking water to a third world country, or making it easier for other nonprofits to utilize technology, there is nothing more central to a nonprofit than its mission. It's the reason we all wake up in the morning. To us, there's nothing more important than making sure this problem, whatever it is, is being addressed by someone who cares.
However, without charitable contributions being made, the nonprofit sector would crumble. For most nonprofits, it is the only way they're able to continue working. Typically coming from individuals, people give to organizations for a vast sea of reasons, but ultimately, they give because they believe in the nonprofit’s mission.
But increasing charitable giving is no easy feat. We all know fundraising requires meticulous planning, preparation, forecasting, and maybe a little luck, too. Nonprofits of all sizes realize the power of technology and the Internet as a tool to help accomplish exactly that.
Donor management software, CRMs, social media, blogs, and the general population's new found comfort with giving online all contribute to the increased emphasis that's placed on fundraising technology.
According to a recent study conducted by Find Accounting Software, in which 142 fundraisers were surveyed about their use of technology, tech is playing a larger role than ever. Here are a few key points:
- 4 out of 5 fundraisers feel that better technology leads to fundraising success. But only 1 in 3 say they have the tools they need to be effective.
- Non-profits who accept online donations are 24% more likely to have increased fundraising revenue last year. Tactics such as blogging and sharing video content increase the effectiveness further.
- Using a greater variety of software, channels, and payment methods correlates strongly with fundraising success.
- 83% of the fundraisers who achieved it describe their fundraising as either “effective” or “very effective.”
If you’re interested in reading the full report, you can check it out HERE.
2013 at a glance
2013 marked the largest year-over-year increase in charitable giving since The Great Recession. Overall giving grew by 4.9% in 2013, while online giving grew by 13.5%.
These are steep odds for the nonprofit sector to size up against. What happens on #GivingTuesday, which occurs on December 2nd, and the rest of the month of December, will ultimately determine how we did compared to last year.