Nonprofits are constantly struggling to connect with supporters by finding ideal audiences.
As recently discussed in a post from Sumac, getting your organization’s message out to the right people is just about the most important thing a nonprofit can do. Even if you have a great mission, a talented staff, and an efficient operation, if people don’t know who you are and what you’re doing, it’s all for naught.
But there are many ways to make sure that information is getting to the right people. Your organization should form relationships with media outlets with an audience who is likely to support your message. At the same time, it’s important that you don’t limit your efforts to outlets with audiences who already likely agree with your cause, the idea is to recruit new supporters.
There are many ways to make sure your organization’s message is getting to the right people, check out Sumac’s post to learn more.