Most businesses spend a lot of time thinking about ways to use a company website to encourage sales. They focus on links, search engine optimization, advertising, social media, et cetera.
A recent post from the WebSEO Analytics Blog discussed ways that businesses can optimize their website’s landing page to encourage online sales, and there is no reason nonprofits can’t use the same advice to encourage online donations.
According to the post, businesses often get ahead of themselves when worrying about online marketing. The most effective strategy, the post says, is to design your site’s landing page in a way that provides a clear call for action.
Check out the post to learn more about how you can tweak your website to encourage more online donations.