Your nonprofit’s next event, big or small, will likely be announced and hyped up using social media. We all know this is something that we need to do, but how effective are your current strategies? Are you and your team just throwing Tweets and posts out there hoping something will stick?
The truth is, there are certain things your nonprofit can do to increase your chances of getting noticed, and getting more people out to your event.
Before the event
Step 1: Create a registration page on your website. This page should have pertinent information, communicate the look and feel of the event.
Step 2: Create a Facebook event. This is a no brainer, but is a tool that is not lost on college parties and birthdays. Use the tool to invite your followers to your next event quickly and easily.
Step 3: Decide who you want to be attractive via social media, and focus your campaign around targeting them. It is important when doing any social media campaign that your define a target audience. With over 1 billion users on Twitter and Facebook, you need to target a demographic to influence to start your campaign.
During the event
Live Tweeting is a great way to update individuals who are not actually at the event to what’s happening inside the room. This is especially a good idea when you’re running a fundraising event. You can update followers who are not at the event to the progress, what’s happening, who just donated, and how close you are to reaching your goal.
Setup a hashtag that is proprietary to your event, and encourage interaction. Write up a few Tweets prior to the event and have them at the ready so when the time comes, you’re ready to rock and are encouraging interaction with your hashtag.
After the event
Now that your event is over, it is time to use social media to say thank you. Thank specific users, thank those who donated, post a wrap up, share the information that was most interesting from your guest speaker, and inform users about when the next event is right away.
Social media is a living, breathing thing that needs to be constantly groomed to be effective for your nonprofit. The more you use it and interact with followers and friends, the better chances you have to see a greater turnout at your next event!