Nonprofit Spotlight: City Year

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The nonproft City Year fights the national student dropout crisis with the help of Salesforce. 

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Read the full article at Salesforce.org

Every 26 seconds a student gives up on school. City Year is an education-focused nonprofit that partners with urban schools to provide full-time, targeted student intervention. They serve in the 10% of schools that contribute to 50% of the nation’s dropouts. By recruiting corps members, ages 17 to 24, City Year provides mentors and tutors in the areas of math and English to at-risk students.

Running on Excel spreadsheets and several other legacy data management systems, City Year had a hard time capturing accurate, real-time information. Duplicate contact records, for example, made it difficult to capture accurate donor lists. Knowing how students were doing at any given moment was also a challenge for City Year management. 

Today, City Year runs on Salesforce. All student data is tracked in Salesforce, including bi-monthly progress reports and benchmarking data to maintain a clear, real-time view of how students are doing. 

Tracking donor information is also an integral piece of City Year’s Salesforce implementation. Using roundCause, a donor management solution built on the Salesforce platform, City Year can now paint a picture of the incredible impact its donor base is making by tracking not only how much money has been given, but also what it went towards. They can track whether a donor came to more than one event, whether they hosted an event, or whether they served as a mentor to a corps member. 

Salesforce.org provides nonprofit organizations with 10 free licenses to its CRM (Constituent Relationship Management) cloud-base software. They'll even provide nonprofits with a "Nonprofit Starter Pack" which is a CRM template built specifically for nonprofits to use. 

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Topics: Salesforce for nonprofits, CRM, nonprofits

View the original article from Salesforce.org   Featured Image Courtesty of Feature Image from City Year

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