Marketing Automation for Nonprofits: Generate Greater Social Impact

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According to MIT Technology Review, roughly 0.5 percent of digital data is analyzed, which means, nonprofits are losing millions of opportunities to make smart decisions, improve efficiency, & attract new donors and volunteers.

The reason is simple; nonprofits are not leveraging the potential offered by technology. A marketing automation platform can allow nonprofit's to gain insights and accelerate growth in the key areas of: 
• Major Gift Giving 
• Event Attendance 
• Membership Drives 
• Corporate Fundraising

Below are four ways how a Marketing Automation Platform, such as Salesforce for Nonprofits can allow you to achieve those goals. 

Marketing automation can help your organization evolve. 

The Salesforce for Nonprofits platform, will connect your entire nonprofit from:

  • Your partners
  • To supporters
  • Employees
  • And programs

So you can, deliver better programs and services, engage and strengthen your community, communicate more effectively, and raise more resources. 


Monitor and measure your social impact. 

Most charities and nonprofits are not self-funded. In fact, most have multiple stakeholders including foundations, government bodies, volunteers, and individual donors who expect your organization to use the funds you’re given in a responsible way.

Leveraging technology in your organization to analyze your processes, and create impact reports to showcase your outputs and outcomes, affirm your organization’s legitimacy. The analytics produced from Salesforce are used to identify opportunities to become more efficient and drive more impact in the future.


Optimize your resources. 

Not only does your technology choice need to be user friendly, but it should solve multiple issues.

By removing paper from the equation and replacing with Apple iPad’s that work together with a Salesforce1 Mobile App, processes are able to be streamlined and expenses can be lowered without compromising your mission or service level.

Charities, social enterprises and not-for-profits should harness the power of technology to optimize their impact on the communities they serve and help kick-start that revolution. It could make a world of difference.


Share your stories with stakeholders. 

Charities are often fueled by volunteers and staff who are passionate people who want to change the world, but might not be familiar with technologies.

Take the time to listen and train your stakeholders. When your employees and volunteers are exposed to technology solutions that clearly help them do their job better, they’ll embrace it.

Salesforce offers a powerful, enterprise level suite of products with the potential to dramatically transform your nonprofit. Learn more by attending our webinar on 11/30/16 at 2:00 PM. 

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May we suggest reading: Why Nonprofits Should Embrace Big Data & The Cloud

View the original article from Tech Vibes   Featured Image Courtesty of iStockPhoto/Leylaynr

Have technology questions or want to learn more about how Tech Impact can help your nonprofit? Give us a call 1-888-798-1350 or browse our Technology Services For Nonprofits.


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