Your organization’s most valuable asset isn’t your hardware or software, it’s your list of donors, volunteers, friends, and other constituents. It’s their trust and contact information, and their time or monetary support that makes your nonprofit tick. That data is what's key to your nonprofit taking the next step in impacting the world.
Constituent / Customer Relationship Management (CRM) systems allow your nonprofit to store, manage, and effectively leverage the most important thing to its success. Chances are pretty good that if your nonprofit’s been diligent about keeping track of this information up until now, you’ve developed some in-depth spreadsheets to manage that information.
Frozen rows and cells, lots of columns for sorting and finding the information you need to communicate effectively with them. So is it time for your nonprofit to consider making the switch to a CRM?