Infographic: The Psychology Of Color

Whether you knew it or not, your nonprofit is projecting itself on the community in ways you may not have realized.


Your nonprofit's brand, or the symbols, content, and overall online image that's associated with it, is heavily influenced by color. And it may not be exactly how you thought. The truth is, our brains are wired to inherently associate colors with specific emotions or feelings.


Whether it's red evoking a feeling of passion, or brown representing a feeling of reliability and stability, the colors your nonprofit uses in its symbol, website, or donation form matters.


Take a look at the inforgraphic and see if the colors your nonprofit is using to represent itself online is synonymous with the message and mission you're trying to complete. What would you change?


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