Chances are pretty good that your nonprofit uses email as a central marketing tool. Your volunteers, donors, and other constituents have all signed up for newsletters or updates from your blog, and you happily send it to them.
But are your emails being read? If you're unhappy with your email's open rates, you might want to look at your design.
With mobile becoming more and more important, having a responsive design for your emails is no longer a luxury, its a necessity. The majority of emails are read on phones, and if an email is not visually stimulating, good-bye! It's out of an inbox and ignored faster than the swipe of your thumb.
So, why a responsive design? Here are 3 quick reasons, and a whole infographic to quench your inquisitiveness.
- People look at their phones 150 times per day on average.
- 80% of people will delete an email if it is not optimized for mobile.
- 47% of emails are opened on mobile devices.