Infographic: Get Year-End Giving Right

December is the best fundraising opportunity of the year for nonprofits. For years, nonprofits have focused on direct mail and email campaigns to drive donations and catch the attention of supporters, but in recent years these antiquated tactics are only part of the story.

Check out the infographic below to see how forward-thinking nonprofits are geting more out of their year-end fundraising. Understand why it's such a big deal, how to get more donations from more supporters, get an idea of a campaign schedule, and even a taste of a campaign strategy courtesy of Classy.

 

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