Think about the last time you got a restaurant review from a close friend. Chances are pretty good you took it seriously, and maybe you've even gone to enjoy a meal at that restuarant afterwards.
The same principal applies to peer-to-peer (P2P) fundraising. By not only asking individual to donate, but asking them to share their donation across social media is a great way to gather tertiary donations during those critical fundraising drives.
Check out the infographic below to see the hard facts proving the importance of P2P fundraising is so important to the the nonprofit sector.