Content Marketing is one of the most talked about phenomenons in the nonprofit sector today. It’s a pliant marketing medium that builds brand awareness like an advertisement, while at he same time fostering a relationship with the user.
Building mutually beneficial relationship with a potential consumer, investor, or donor can boost sales, improve community perception, and perhaps most importantly, help your nonprofit rank well in search engines. Few, if any, other marketing techniques can say this.
Show them this infographic and they might just change their mind.