The power of data has swayed traditional business practices in both for profit and nonprofit organizations alike. In the nonprofit sector, through effectively harnessing, organizing, and subsequently visualizing data and information about donors, organizations are armed with a plethora of new information that they can use to guide their fundraising efforts.
According the infographic below, 43 percent of all nonprofits today are using donor data to identify marketing and fundraising opportunities.
Despite the potential impact it could have, and is already having, many nonprofits are struggling to unlock that potential because their data mangement systems are lagging behind the speed at which the technology is moving.
Check out the infographic below to see how your nonprofit can advance its mission with data mangement.